All posts filed under: Reverse Engineer

Mustang – Go Further, In Reverse

Ford created some ad campaigns several years ago at the same time they were set to release a redesign of one of it’s most popular cars several years ago. This was one of those campaigns. It featured a bold splash of color as the background and the car, in this case the Ford Mustang, prominently featured on the page or billboard. Very little else was actually stated in the ad other than the words, “Go Further”, somewhere on the page. The idea being to accent the car itself in a bold way. While I was able to find this ad, as well as others within this campaign, in use by car dealerships, I wasn’t able to find a link to the original ad or information about the designer. This ad, in it’s simplicity has to speak to a certain audience. So, how does it do that? Repetition & Typography There are two things you notice first in the ad. One is the car. It is the subject of the ad and the star. Right behind …

What’s in a Design? – Double Page Magazine Spread

Just as with ads, how an article is designed conveys a message and draws the eye of the reader. The use of typography, the type of photos as well as their placement create a mood and communicate ideas. Typography The above double page spread utilizes typography in three different ways. The first is the the most noticeable. The title, done in a bold sans serif all caps font. In fact, except for some extremely slight deviation in the letter “R”, every letter in the title is without decoration and it is presented in black. It creates a strong statement taking up almost the entire third of the page opposite the photograph. The choices for the sub-heading are the second choice . In this case it is set above the main title, the text is smaller than the title and a serif font is used. The third option on the page is in the caption. They use a san serif font. The font size is a little smaller than the sub-heading, but it is a red …

“Design with Communication in Mind”

Coke has been around for a long time and so have their ads. The shape of the bottle, the swish in the type, the color of their logo are all the things they used from the beginning to set their unique brand so that you instantly knew what drink you would want even if you couldn’t read anything in the ad. In this ad from 1947 their iconic emblem is traveling from the futuristic factory right into your hand. The ad is all about communicating to you that you can trust Coke to be a quality drink all the time and you want one. So what principles are they using to do that? Repetition, Proximity & Alignment Anything in a design can be repeated to add emphasis. It can be a: word object ruled line color etc. In this ad the bottle is the main element repeated. At the time it was the iconic shape associated with their drink and they wanted it instantly recognizable. Other design elements are used with the repeating bottle. They’ve …