All posts filed under: Design Work

“Design with Communication in Mind”

Coke has been around for a long time and so have their ads. The shape of the bottle, the swish in the type, the color of their logo are all the things they used from the beginning to set their unique brand so that you instantly knew what drink you would want even if you couldn’t read anything in the ad. In this ad from 1947 their iconic emblem is traveling from the futuristic factory right into your hand. The ad is all about communicating to you that you can trust Coke to be a quality drink all the time and you want one. So what principles are they using to do that? Repetition, Proximity & Alignment Anything in a design can be repeated to add emphasis. It can be a: word object ruled line color etc. In this ad the bottle is the main element repeated. At the time it was the iconic shape associated with their drink and they wanted it instantly recognizable. Other design elements are used with the repeating bottle. They’ve …